Email Marketing Services
No other platform comes close to having this many daily active users as email, which is used by almost 3.9 billion people globally. Are you utilising email marketing to its fullest potential in your business plan?
What Is Email Marketing?
There is no more effective digital marketing strategy than email marketing for creating and converting leads. Despite the popularity and proliferation of mobile messengers and chat apps, studies reveal that over 61% of customers prefer email-facilitated brand contacts. This preference cuts across genders and age groups. Email marketing is more important than ever because of its widespread use and its worldwide relevance.
Build Customer Loyalty
Regular brand interactions are necessary for building strong client relationships, and normal web email marketing conversations with the customer enable any business to build brand loyalty while boosting sales.
Expand Your Business Reach
Email campaigns have a higher reach and engagement potential than conventional marketing strategies, according to research. According to statistics, 92 per cent of internet users have at least one email account, and 72% of email users check their inboxes more than six times per day.
Connect With Different Audiences
One of the numerous advantages of using B2C and B2B email marketing to reach your customers is hyper-personalized communication.
Email Marketing Performance Audit and Strategy
Your email marketing approach must change as trends come and go. Our email marketing business conducts audits of both B2C and B2B email marketing to identify variables that affect your marketing success and identify problems that interfere with your email marketing strategy. Our email services cover:
Campaign and Template Review
Campaign and Template Review
To gain a clear picture of your email marketing performance and engagement, our email marketing professionals examine your email templates and email campaigns from the last 12 months. We examine the layout, subject line, and calls-to-action (CTAs) of your emails to find flaws and inefficiencies.
Our email marketing professional looks through all technical problems with your present setup to make sure your email newsletters and other marketing emails reach the appropriate inboxes. These consist of the spam complaints you have received, delivery problems, and possible domain and IP blacklisting.
According to studies, 25 to 33% of email addresses get out of date each year. We establish a benchmark for email metrics, check your top- and bottom-performing campaigns, and examine unsubscribes and subscriber demographics to make sure you’re working with up-to-date email lists.
Your current email automation, audience segmentation, email list health (growth/shrinkage), and a thorough assessment of your email marketing plan are all included in this. The objective is to identify the optimum strategy for enhancing your marketing performance.